16  ROI / Business-Case One-Pager

Audience: client economic buyer (integrity manager → procurement → exec). Purpose: turn the avoided-cost framing into a buyer-ready financial case. Reference: SaaStr value-selling; MEDDICC value framing; Augury/Tractian ROI calculators.

16.1 Structure

• The cost of doing nothing — downtime $500K–$2M/day; <10% imagery reviewed; 5–10 day triage.
• What Kav AI changes — continuous coverage; <4h triage (pilot objective); ranked inspection set.
• Worked example — MVP v0.2: 1,200 assets, 8 high-priority items, $750K–$1.5M avoided cost.
• Availability case — Solomon RAM: 1.0 pp availability target in 18 months → $ value at this site.
• Investment — subscription + implementation (tier-dependent; link PRD App H.2).
• Payback — simple payback period from the above.

Keep it to one page + an editable per-customer calculator. Every number traces to the PRD.